While the fame of her singer sister, Le Cat Trong Ly, grows at an exponential rate, Le Cat Tien has chosen a different, more grounded path. Owner, singer and main attraction of Nep Café, she’s one of the people keeping the peace in Danang. Photo by Nick Ross

Nguyen Tuyet Minh

Hanoi-based social enterprise, Betterday, sells anything from organic green tea to coffee, natural beauty products and organic spices. Owner Nguyen Tuyet Minh explains how her business is able to focus on fair trade and organic produce, a rarity in Vietnam. Photo by David Harris

Bui Suoi Hoa

When we think about artists, we typically imagine quirky individuals who fearlessly march to their own beats, immune to the stresses of the nine-to-five grind. They are introduced to us on magazine covers and at gallery openings.

Kim Oanh - Wrap 'n Roll

The idea when I opened the first restaurant… was a passion for cooking, and a wish for a Vietnamese food chain with a basis in original Vietnamese food — that, when coupled with a modern concept, would be able to franchise like big brands all over the world.

Henry Nguyen - Mr. McDonald's

If last year’s market entry of Starbucks can be viewed as a prototype, then by the time you read this piece there will have been extraordinary queues outside McDonald’s. Using the Drive-Thru model to enter the Vietnamese market, images of motorbike logjams trailing back down Saigon’s Dien Bien Phu come to mind.

Dinh Cong Dat

Hanoi is relentless with its artists. Without them knowing or wishing it, the city burrows under their skin and reveals itself in a variety of ways, in a variety of mediums. Artists can claim that Hanoi isn’t any different from anywhere else but their work says otherwise. These artists have a loving but complicated relationship with their hometown and their art is dramatic evidence of it.

Himiko’s Visual Trial

“What are you doing?” asked elder sister.


“I’m looking for hell,” answered Be Chinh, the little girl digging up earth with a knife. In My Tho, her hometown in the Mekong Delta, her family called the youngest sibling ‘Baby Nine’. Hoang — the name she was born with, and would later go by in Saigon — found hell much later, but she is climbing out of it admirably well.

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