Saturday, 20 January 2018 07:00

Hanoi Gets Its First McDonald’s

But are Hanoians really ‘lovin’ it? And what will be the effect on the bottom line?

Published in The Stories
Thursday, 11 January 2018 05:30

Orientalism

Telling people what to do or think can be a mistake

Published in Briefings
Saturday, 01 March 2014 04:35

Valentine’s Day at McDonald’s

It’s Valentine’s Day 2014, and a week after its grand opening the hottest restaurant in town is as busy as ever.

Published in News
Sunday, 26 January 2014 13:19

Mr. McDonald’s

Henry Nguyen - Mr. McDonald's

If last year’s market entry of Starbucks can be viewed as a prototype, then by the time you read this piece there will have been extraordinary queues outside McDonald’s. Using the Drive-Thru model to enter the Vietnamese market, images of motorbike logjams trailing back down Saigon’s Dien Bien Phu come to mind.

Published in Features
Monday, 06 January 2014 11:28

Burger Games

Burger Games

All the burger talk this past month has centred on McDonald’s long-awaited entrée into the chain-hungry Vietnamese market, with a three-property location and 24-hour drive-thru service in downtown Ho Chi Minh City set to debut after Tet. It’s a move that’s been years in the making.

Published in Briefings

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